Wednesday, February 23, 2011

MUST TO VISIT #12: Yurakucho Sanchoku Insyokugai (有楽町産直飲食街)

One of most nostalgic dining spot "Yurakucho Sanchoku Insyokugai"(有楽町産直飲食街)locates under the train track between Yurakucho and Shinbashi Stations.

Even though it has a good retro atmosphere of Showa era Tokyo, this alley was actually built to promote regional specialty food of Japan.

Japan has a lot of good local food. However, small producers often have no knowledge of promoting their food and there aren't still enough distribution channels to send regional food to cities. Therefore, regional food is not directly available in cities and people usually buy them by shipping via online shopping.

The "Sanchoku Inshokugai" delivers such regional specialty food directly to consumers living in Tokyo, by serving them at the restaurants. The menu offers regional recipes that are not available in cities.

In this Sanchoku Inshokugai, there are 5 izakaya style restaurants. Each offers specialty food from different parts of Japan.
Uomaru Honten (魚◯本店) - fish (Shizuoka)
Umakabai (馬かばい) - horse (Kumamoto)
Nanbuya (南部家) -  pork (Iwate)
Shinshuu Shunkei (信州神鶏) - chicken (Nagano)
Ushimaru (牛◯) - beef (Hokkaido)

The food are fresh, and taste as real as in regional areas.
They are very popular among Ginza office workers.

Yurakucho Sanchoku Inshokugai (有楽町産直飲食街)
〒100-0006 International archade 2-1-11 Yurakucho Chiyodaku, Tokyo

HP (Japanese only)

3 minutes from Ginza Station (C1 exit)
4minutes from Hibiya Station
6 minutes walk from JR Yurakucho Station
Mon-Sat : open from around 6pm til next morning
Sun/holidays: open from around 6pm til 0am

1 comment:

  1. Domo arigato on your wonderful blog. My husband and I will definitely visit Yurakucho Sanchoku Insyokugai when we go there in September 2011.